Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is inviting entrepreneurs and SMEs to boost their businesses through complimentary out-of-home (OOH) and digital OOH advertising. The 2024 intakes for the SME Launchpad are now open.
"As one of South Africa's largest independent outdoor media owners, we're looking for promising companies and passionate people who we can help to take their business to the next level."
Mali Motsumi-Garrido, Sales Director, Tractor OutdoorWhy OOH works for SMEs.
The SME Launchpad provides high visibility across roadside digital billboards in Johannesburg, Cape Town, and Durban. It increases brand recognition and audience reach, complements digital marketing strategies, and leverages the proven effect of DOOH: two-thirds of respondents in a Sightline Global / Kantar survey said DOOH ads had encouraged them to search for more information online.
How to apply.
The self-service platform makes it simple to get your campaign live:
- Create a business profile on the SME Launchpad platform
- Upload your creative assets (per specifications)
- Select your campaign region
- Receive validation and approval
- Monitor your live campaign via dashboard
- Access end-of-campaign reporting with impressions and reach data
The initiative began in 2020 during the pandemic when small businesses faced significant hardship. Tractor leveraged its resources to support the broader community, and it continues to do so today.
Apply at: smelaunchpad.tractoroutdoor.com