Glynt acquires Store (my) Cards and launches new tech division, Ignis Labs

Glynt (formerly Tractor Media Holdings) has announced the acquisition of loyalty aggregation app Store (my) Cards, as part of its continued investment in building a smarter, more connected technology-led ecosystem. Alongside the acquisition, Glynt has launched Ignis Labs – a new, dedicated technology arm designed to drive innovation, data integration and AI capability across the Group's portfolio.

Store (my) Cards creator and tech entrepreneur Byron Rode has been appointed CEO and co-founder of Ignis. In this role, Byron will lead the Group's technology strategy and collaborate closely with all Glynt companies to integrate advanced data systems, AI and automation – ensuring technology becomes a practical, every-day growth driver across the business.

Retail media at the intersection of data.

With the rise of retail media, Store (my) Cards positions Glynt at the intersection where data and retail media converge, enabling the Group to partner more effectively with clients and deliver real-time campaign insights and optimisation. This strategic alignment places Glynt in a leading position to help brands harness customer insights and unlock measurable value across both physical and digital environments.

Byron Rode commented on the partnership's potential to expand Store (my) Cards from a side project to a platform with nationwide reach and impact.

A connected, forward-looking group.

Through Ignis, Glynt continues its transformation into a connected, forward-looking group – one that helps its companies and clients operate more intelligently, sustainably and at scale.

About Glynt.

Glynt (formerly known as Tractor Media Holdings) is a future-facing media and innovation hub that brings together some of South Africa's leading media brands – including Tractor Outdoor, Polygon, Innovocean, Mischief Media, BMT and Ignis – under a unified identity. Built on a foundation of creativity, data and technology, Glynt exists to shape the next era of brand engagement. With a focus on integrated, insight-driven solutions, Glynt helps brands move beyond impressions toward meaningful, measurable impact.