Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor's board of directors
Tractor Outdoor, an independent outdoor media company, has elevated two senior executives to its board: Mali Motsumi-Garrido (sales director) and Ruchelle Mouton (head of group marketing and services).
The company has prioritised rapid expansion over the past two years. Moving into 2024, leadership aims to broaden its client base and strengthen brand positioning, with these new board members driving the growth strategy.
Mali Motsumi-Garrido.
Motsumi-Garrido brings extensive media experience from roles at Caxton Magazines, Primedia Broadcasting, Mediamark, and DStv, where she managed regional sales. At Tractor, she has generated substantial revenue increases and built strong client relationships across the national network.
"I am honoured to step into this role, where I eagerly embrace the opportunity to lead the Tractor Outdoor team with vision while championing collaboration and driving client centricity."
Mali Motsumi-Garrido, Sales Director & Board Director, Tractor OutdoorRuchelle Mouton.
Mouton previously held senior positions at Primedia Outdoor and Provantage, plus OMC board service. She spearheaded the "Road" audience measurement initiative and currently oversees marketing, data, and programmatic operations, developing data-driven commercial capabilities with emphasis on measurement innovation.
"Working closely with Mali, we are set to elevate our sales and campaign delivery standards and revolutionise our client solutions through innovative data-driven targeting."
Ruchelle Mouton, Head of Group Marketing & Services, Tractor OutdoorSimon Wall, CEO at Tractor Media Holdings, praised both appointees for their industry standing and expertise, noting that their elevation to the board reflects the company's commitment to putting its strongest talent at the strategic table.