Turkish Airlines
Challenge
Turkish Airlines wanted to promote discounted international flights to a premium Cape Town audience.
Solution
A dual-network DOOH campaign combined roadside digital billboards and Digilites across key Cape Town suburbs. Ads were scheduled during peak traffic periods to maximise exposure to affluent commuters.
Impact
The campaign delivered 101,741 impressions and 4,513 ad plays over one month, effectively reaching its target audience.
