TappOff
Challenge
During Cape Town's water crisis, there was a need to continuously motivate residents to reduce water consumption.
Solution
In partnership with AUX Studio, real-time drought data from the City of Cape Town was integrated into DOOH screens. Live updates were displayed across the network, making water usage visible and immediate.
Impact
By turning real-time data into public messaging, the campaign created a powerful emotional connection with residents, keeping water conservation top of mind across the city.
