Ster-Kinekor
Challenge
Ster-Kinekor needed to generate excitement and drive footfall for the launch of its upgraded cinema experience at the V&A Waterfront.
Solution
A geo-targeted DOOH campaign was rolled out across premium locations, focusing on high-income audience segments near key points of interest. The campaign promoted the new Kid's Cinema and enhanced luxury offerings, supported by a timed promotional window.
Impact
The campaign delivered 903,497 impressions, successfully building awareness and anticipation around the flagship cinema upgrade.
