Missing Children SA
Challenge
In missing child cases, time is critical. Increasing awareness rapidly can significantly improve recovery outcomes.
Solution
We partnered with Missing Children South Africa to provide real-time alerts across our national DOOH network at no cost. Digital billboards were used to broadcast missing child information in high-traffic and location-relevant areas, enabling fast, targeted communication.
Impact
To date, 19 cases have been supported across 155 screens nationwide, generating 49,630 ad plays and over 772,000 views. This initiative demonstrates the power of DOOH as a force for social impact.
