Lula
Challenge
Lulalend set out to build awareness for the launch of Lula Bank, a new digital banking solution designed to simplify funding and cash flow management for SMEs.
Solution
A programmatic DOOH strategy was deployed across the Western Cape and Gauteng, targeting business districts and SME hubs. Ads were scheduled during peak commuter windows (06:00–09:00 and 15:00–18:00, weekdays) to reach decision-makers on the move.
Impact
The campaign achieved over 5.2 million impressions in just 15 days, effectively positioning Lula Bank as a forward-thinking solution for South African SMEs.
