Tabasco
Challenge
Tabasco needed a cost-effective way to promote its new sriracha sauce to high-intent shoppers.
Solution
A geo-targeted DOOH campaign was executed within a 3km radius of major retail outlets (Pick n Pay and Woolworths) in Cape Town. Ads were scheduled during peak shopping hours to influence purchase decisions in real time.
Impact
The campaign delivered 285,557 monthly impressions and 25,305 ad plays across 40 screens, maximising impact within a modest budget.
