CAMPAIGN CASE STUDY: “HYUNDAI – OFFICIAL SPONSOR OF EURO 2004”
CLIENT: Hyundai
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Target: LSM 5 - 10
Coverage: International
Date: July 2004
Media: 360° Campaign
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Background: Hyundai was one of the official sponsors for the UEFA Euro 2004. Brand awareness was needed to make the association between Hyundai and the tournament.
Campaign: Tractor Outdoor in association with Vertigo Asia was successful in securing and marketing the largest building wrap in Lisbon. At 1000m2 in size, the site towered over many of the smaller sites in the area, thereby creating a large impact. Due to the site located in the heart of Lisbon’s CBD and situated only 1km away from both of the major stadiums that were hosting the majority of the games played during the tournament, this site was largely exposed to high traffic counts.
Result: During this period, over 1 million football fans from around the world visited Portugal to watch this football tournament. Brand recall was very high when fans were asked about Hyundai’s association to the tournament afterwards.
